# Bahar Pide Case Study | Web, Local SEO & Online Ordering > How Mihenk Teknoloji built Bahar Pide's website, Supabase-based ordering system and local search presence, with measured Google and Instagram results. Canonical: https://mihenkteknoloji.com/case-studies/bahar-pide Last updated: 2026-11-06 A neighbourhood restaurant in Koru needed more than a website. We brought its social presence, Google visibility, menu and ordering workflow into one connected digital experience. Client: Bahar Pide & Lahmacun Salonu Location: Koru, Çınarcık, Yalova, Türkiye Industry: Hospitality / Local commerce Services: Custom web development, Online ordering, Local SEO, Social media, Business systems Project website: https://baharpide.com ## Project snapshot - **50 → 498 — Instagram followers**. Approximate starting count, provided by the project owner - **759 — Google profile actions**. 388 direction requests and 371 call clicks - **5,926 — Organic search impressions**. 145 clicks; 4.35 average position - **41 — Products configured**. Across seven menu categories ## The starting point Bahar Pide is a local pide and lahmacun restaurant in Koru, near Çınarcık in Yalova. Customers do not need a complicated digital journey to buy dinner. They need to find the menu, check the location, call the restaurant or place an order without friction. We began with those everyday needs. Instead of treating social media, the business profile, the website and the ordering system as unrelated projects, we worked on how they could support one another. ## Making the restaurant recognisable online When the project began, Bahar Pide's Instagram account had approximately 50 followers. The content approach centred on what customers already knew the restaurant for: its pide and lahmacun, the oven, and its place in the neighbourhood. The account later reached 498 followers. Against the project owner's approximate starting figure, that is around 896% growth, or nearly ten times the original audience. Follower count is not a revenue metric. What it shows here is the development of a more visible and recognisable online presence for a small local business. ## Helping people find, call and visit For a local restaurant, a search result often leads to a practical next step: a call, a route, or a visit. We reviewed the Google Business Profile's categories, descriptions, location information, links and consistency across channels. During the measurement period, the profile recorded 5,676 appearances in Google Search and Maps, alongside 388 direction requests, 371 call clicks and 27 website clicks. The 759 figure combines direction requests and call clicks. It describes actions on the business profile, not 759 verified customers or orders. ## A website built to be found and used We structured the website around the information customers look for: products, menu, service and location, with clear references to Koru, Çınarcık and Yalova. Technical SEO and internal links supported that structure. Google Search Console reported 5,926 organic impressions and 145 clicks during the same 90-day period, with an impression-weighted average position of 4.35. These are website search metrics, separate from Google Business Profile figures. Average position is not a fixed ranking for every query. ## Giving the restaurant its own ordering infrastructure The website was only the visible layer. We developed a Supabase and PostgreSQL-backed system to keep menu content, customer accounts and the ordering process within a shared application architecture. The configured catalogue contains seven product categories and 41 products. The application also provides a cart and order flow, delivery and pickup options, delivery-area and pricing controls, order-status handling and role-based administration. Rather than leaving the menu and operations in disconnected tools, the work established a technical foundation the restaurant can manage and extend. ## Google Business Profile: reporting-period interactions - 5,676 — Search and Maps appearances - 388 — Direction requests - 371 — Call clicks - 27 — Website clicks ## Website organic search: Google Search Console - 5,926 — Organic impressions - 145 — Organic clicks - 4.35 — Average search position ## What the ordering system includes - Product catalogue: 7 categories and 41 products - Custom cart and online order creation - Delivery and pickup (collection) choices - Delivery-zone and pricing management - Order status tracking - Customer account and administration roles ## A more connected experience, not just another website A person might first see a product on Instagram, look up the restaurant on Google, check the menu on its website and then place an order. Our goal was to make that sequence feel coherent rather than send customers through a collection of disconnected pages. Bahar Pide is a useful example of how a local business can benefit from the same product-engineering discipline used for larger digital systems, provided the solution stays grounded in how the business actually operates. ## Data period, methods and limitations Measurement period: 6 August–3 November 2026 - Google Business Profile and Google Search Console figures refer to 6 August–3 November 2026. - The November 2026 Instagram review found 498 followers; the approximately 50-follower baseline was supplied by the project owner. - Impressions, clicks, route requests and call clicks are interactions, not audited sales, unique customers or attributed revenue. - The product and software figures describe system configuration. No order volume, conversion uplift or financial return is claimed. 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